Sustainable Marketing
Increase your revenue
Reduce your impact
Discover the many benefits of sustainable marketing for your performance, society, and the environment. Launch your strategy with the help of our marketing and environmental experts.
What is sustainable marketing?
sustainable marketing is a type of marketing that aims to align communication and promotional practices with ethical and sustainable values. Its existence stems from consumers’ growing expectations for companies to demonstrate commitment.
What is the difference with traditional marketing?
Unlike traditional marketing, which often focuses on increasing short-term sales, sustainable marketing relies on building trust with the public while adopting long-term business solutions.
Why is sustainable marketing important?
Sustainable marketing allows companies to contribute positively to society while developing their business. It thus becomes an incentive to respect social, ethical, or ecological values.
What are the conditions for practicing sustainable marketing?
This may seem simplistic, but before promoting your company through responsible values, you need to be responsible!
And this involves respecting internally the three main values of sustainable marketing: ethics, ecology, and social responsibility.
How can you tell if a brand is truly responsible?
Several factors can help identify deceptive practices, such as greenwashing or social washing. Here are some examples:
- Use of vague or unverifiable benefits.
- Lack of concrete evidence of societal benefits.
- Focus on a detail to mask the rest.
- Lack of transparency in the value chain.
- Disconnection between the communication used and the company’s actual strategy.
The 3 values of sustainable marketing
Sustainable marketing is based on three essential values. These values allow companies that respect them to demonstrate that they are working for the common good and that they share the ideals of the populations. Acting within the framework of these values allows companies to improve their brand image and build customer loyalty.
Social Responsibility
By integrating concrete social actions such as improving working conditions, supporting local communities, or promoting inclusion.
Ecological Commitment
By adopting environmentally friendly practices such as eco-design, reducing CO² emissions, or using sustainable materials.
Ethical
Practices
By using honest and transparent communication, fair business practices, or by respecting laws related to data protection.
Examples of Sustainable Marketing
“DON’T BUY THIS JACKET”
During Black Friday, Patagonia raised awareness about the harmful effects of overconsumption by promoting the idea of “buy less, buy better.”
Results: +30% increase in sales following the campaign.
“DON’T BE LOYAL TO A CAR”
Communauto launched multiple campaigns promoting car-sharing as a means to reduce CO² emissions.
Results : +28% increase in subscribers per year by promoting responsible practices.
“A DAY WITHOUT SHOES”
TOMS organized a viral campaign inviting internet users to post a photo of their bare feet. For each photo shared, a pair of shoes was given to a child in need.
Results: +300k participations, increased visibility, and social engagement following the campaign.
Would you like to effectively launch into sustainable marketing?
5 Reasons to Choose Sustainable Marketing:
1. Competitive Advantage
Previously, a good product was enough to stand out. Today, quality is often a prerequisite rather than a competitive advantage. With globalization and the accessibility of products via the internet, you need to go further to differentiate yourself.
Sustainscale’s sustainable marketing allows you to make an impact and naturally become the preferred choice.
2. Unique Customer Relationship
Sustainable marketing no longer just sells a product or service; it sells an experience and adherence to a movement.
With Sustainscale, we help you take a step back and communicate effectively on topics that truly resonate with people.
3. Shared Values
Consumers want to identify with what they buy. They don’t just want to buy a product but also a story, share a goal, and values with the companies they choose.
We enable you to become the brand they prioritize, the brand that reflects their own commitments, the brand they will recommend.
4. New Market
According to the Government of Canada, “65% of Canadians believe they have a moral obligation to use environmentally friendly products.”
Sustainable marketing allows you to reach and convince these people more effectively, those who do not want to compromise on their values. (And they are absolutely right!)
5. Responsible Business Model
Because doing sustainable marketing without being responsible doesn’t make sense, companies must transform their business model to make it more ecological and inclusive.
Sustainscale allows you to launch and monetize your environmental actions. We also modify your practices to align with societal norms and expectations.
Our Steps for Successful Sustainable Marketing
1. Assessment of Your Business and Its Environmental Impact
We conduct an in-depth analysis of your business and its carbon emissions to identify areas for optimization. This allows you to reduce costs by optimizing your internal processes and aligning with more sustainable partners, while improving your image.
4. Reduction of Digital and Marketing Costs
By eliminating paper materials and optimizing your digital campaigns, we reduce your energy consumption and advertising expenses. With our inbound marketing and slow communication approach, you effectively reach your customers without additional costs or intrusive marketing practices.
2. Customized and Profitable Marketing Strategy
We develop a tailored marketing strategy focused on long-term performance and cost reduction, particularly through campaigns that target only the most interested prospects. You invest only where the return on investment is optimal.
3. Transparency and Resource Optimization
We help you adopt transparent practices that comply with regulations, avoiding greenwashing. Clear and responsible communications increase consumer trust, strengthen loyalty, and avoid unnecessary spending on ineffective campaigns.
5. Measurement and Optimization to Maximize Profits
Using our tracking tools, we measure the ecological and financial impact of each action. This allows for real-time adjustments to your campaigns and optimization of expenses, ensuring consistent results at a lower cost.
With our approach, sustainable marketing becomes a powerful financial lever, transforming your ecological efforts into real savings and sustainable growth.
Switch to marketing that reflects who you are.
Let’s meet and discuss your projects and a sustainable marketing strategy tailored to your goals.
What do we do concretely?
Sustainable Marketing Strategy
We implement an effective marketing plan based on strong values that consumers champion. We enable you to become a recognized ally that people love to support.
Implementation of a Responsible Business Model
We set up tools to track the performance of all your marketing actions. We identify the most important marketing levers and focus our efforts on actions that have the greatest impact on your business.
Digital Infrastructures and Advertising Campaigns
Short and long-term improvement of your visibility to achieve your financial goals. All our advertising campaigns consider ecological indicators to minimize your CO2 emissions while increasing your revenue.
Business and Impact Assessment
We evaluate your societal impact. We note areas for improvement and include them in our sustainable marketing strategies. This allows you to show your commitment and demonstrate to your customers that you are in business not only for your personal interests but also for theirs.
Strategic and Regulatory Advice
New laws, new standards, new expectations from the public? We keep you informed and provide tips to take advantage of changes. We also address your questions and support you in your major strategic decisions.
Interactive Reports and Process Optimization
Get tools that provide honest and transparent results, offering crucial information about your various targets, market, and internal company performance in real time.
of experience minimum per marketing professional
marketing campaigns and strategies executed
CO² return through sustainable marketing
in advertising budget managed by our experts